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From traditional beauties quite as Melina Mercouri and Maria Callas to contemporaneous stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing wonderful females. But what is it about german beauties that makes them thus alluring? Is it their rich history and proud traditions? Or is it their intrinsic healthy attractiveness?
The answer to these questions was have big implications for the pleasure market. As the country’s extravagance creators struggle to make a earnings in vogue, they’re looking to boost sales and profitability by expanding into charm. According to a Mckinsey document, flower and cosmetics are a “flagship” business that can drive expansion in many other categories for extravagance brands.
But the plan is not without risks. The crammed category can be difficult to break. And the divisions of a brand often do n’t speak to each other, making womenandtravel.net/lithuanian-women it difficult to create integrated marketing and communications campaigns.
The situation of Burberry, which took its attractiveness enterprise in- home under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s licence agreement with Interparfums Sa, which held the certificate for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 pct on Sept. 6. Kering’s order of Creed at a 14- occasions sales different in October likewise made investors sit up and take notice.
